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Elements and Performance Criteria

  1. Adopt professional work practices
  2. Evaluate different business practices
  3. Address financial aspects of creative practice
  4. Analyse the rights and obligations of creative practitioners
  5. Evaluate professional opportunities

Required Skills

Required skills

communication skills to

collaborate with others on practice development issues

interact with other creative and business professionals on management and development issues

critical thinking and analytical skills to

research and evaluate information and ideas from a wide range of sources

reflect on complex issues and make judgements and decisions about those issues

initiative and enterprise skills to identify and pursue professional work opportunities

learning and selfmanagement skills to engage in and commit to an ongoing process of professional development and lifelong learning

literacy skills to interpret varied information dealing with complex issues from a range of sources

planning and organising skills to integrate a range of complex and varied information into a cohesive approach to development and management of own professional practice

problemsolving skills to assess potentially competing and conflicting issues and develop solutions for own practice

numeracy skills to manage the financial aspects of a professional practice

technology skills to use the internet as a research tool

Required knowledge

types of behaviour and practice that constitute a professional way of working in the specific area of creative practice

professional development opportunities for the specific area of creative practice

types and sources of external expertise and professional advice for creative practitioners that could be used in professional practice including different industry organisations

general business structures practices systems and procedures that apply to all professional practitioners as well as typical ways that business is done in the specific area of creative practice

physical resources needed for different types of professional practice and different ways they may be set up or accessed

financial management practices that apply to all professional practitioners including financial models and structures that apply to the specific area of creative practice

factors to consider when costing and selling work and methods of selling work including commissions

range of professional practice skills needed by creative practitioners

range of work opportunities open to the creative practitioner both within and outside the creative sectors

trends in the consumption of culture and creative products and their impact on professional creative practice

legal rights and obligations of creative practitioners particularly in relation to intellectual property OHS and duty of care

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to

research and evaluate a broad range of business information including business structures financial considerations and legal rights and obligations

develop cohesive approaches and strategies for own practice that are grounded in research and reflection

articulate the range of professional opportunities for creative practice within and beyond the creative sectors

apply a highly developed understanding of the arts industry including new and emerging trends in work practice

Context of and specific resources for assessment

Assessment must ensure access to

industry networks and information

general business information

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

evaluation of presentation or documentation prepared by the candidate detailing professional practice ideas and strategies

questioning and discussion about candidates professional plans

participation in discussions with the candidate and others about professional practice in a given area

review of portfolios of evidence

review of thirdparty reports from experienced practitioners

Assessment methods should closely reflect workplace demands eg literacy and the needs of particular groups eg people with disabilities and people who may have literacy or numeracy difficulties such as speakers of languages other than English remote communities and those with interrupted schooling

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Professional work ethicmay refer to:

building sustainable professional relationships

commitment to ongoing learning and development

ethical behaviours

honouring professional commitments

maintaining work / life balance

meeting timelines.

Skills and knowledgemay be:

creative

financial

interpersonal

practical

promotional.

Professional developmentmay include:

attendance at events

further study

industry engagement

mentoring

professional memberships

research.

Specialist expertisemay be:

business

financial

legal

marketing.

Business practices, systems and proceduresmay relate to:

communication

financial management

marketing

operations

safety

sales

technology.

Business structuresmay include:

cooperatives

companies

partnerships

sole practitioner structures

trusts.

Physical resourcesmay include:

equipment

materials

tools

work space.

Financial considerations for creative practicemay relate to:

costs, including:

commissions

consignment fees

exhibition fees

distribution channels for work

income, such as:

awards

donations

government grants

residencies

sponsorships.

Ways of costing and selling creative workmay include:

consignment

quoting for materials

quoting for time

taking commissions

whole project quotations.

Financial management requirements may relate to:

accounting systems and software

insurance

invoicing

paying accounts

record keeping

reporting requirements

taxation issues.

Rights and obligationsmay relate to:

copyright and intellectual property

duty of care

moral rights

safety of self and others

taxation responsibilities.

Beyond the creative sectorsmay refer to contexts such as:

business

community organisations

science

technology.

Current and emerging trendsmay relate to:

changing social mores

economic climate

habits of different age groups or genders

impact of technology

lifestyle trends

political environment.